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Ken Doctor Bio

Conferences, Presentations & Speaking Engagements

  • Available for public speaking around media transformation and opportunity. Please inquire for schedule and rates.

Content Bridges Services

Press Mentions

  • Ad Age: Why So Many Media Companies Stumble Globally
    The few news brands that have succeeded, to greater or lesser degrees, arguably include CNN, Bloomberg, People, Thomson Reuters, The Wall Street Journal, The New York Times, The Financial Times and The Economist. Other contenders are the Associated Press, the BBC, ABC, NBC, maybe CBS, National Public Radio, News Corp. and the top U.K. dailies, said Ken Doctor, the newspaper veteran who's now an analyst at Outsell. "If a news-media organization sees itself as covering the wider world, sees it as its foundation, that in and of itself differentiates it from all the local media -- newspapers, TV, radio -- out there," he said. "If, in addition, it has substantial reporting and editing resources, then it can play. The tough part is the part we're in: Who wins the race to ubiquity and can make it pay off?"
  • NYT: If The Globe Were Sold, What Price?
    “The best guesstimate of the real price: a buck. The best of an announced price: between $50 and $100 million,” he wrote in an e-mail message. The devil will be in the details of the obligations that a buyer would assume, he said, adding that “a buck essentially represents a gentleman’s agreement: I take a liability, headache and a distraction off your hands.” He said that the Times Company could hang on to some pension liabilities or other obligations in exchange for a higher purchase price, a number that would give the appearance that it was getting something for the more than $1 billion it paid 16 years ago. He added that no bank would be interested in financing a deal given how other deals have blown up, so “the owner’s own money is immediately at risk.”
  • Economist: It isn’t just newspapers: much of the established news industry is being blown away. Yet news is thriving
    Ken Doctor of Outsell, a research firm, reckons that the Kindle appeals to baby-boomers who would otherwise read a paper magazine or newspaper. The young prefer their iPhones and their aggregators. Indeed, the top four magazines on Kindle, according to Amazon’s website, are the New Yorker, Newsweek, Time and Reader’s Digest. Not much of a youth market there.
  • Forbes: San Diego News Shoot-Out
    "The Union-Tribune is cratering. That opens a hole in the market and the opportunity for some unconventional business models."
  • BizTimes.com: Journal Sentinel faces daunting choices
    “There’s no strategy – this is panic. What we’re likely to see this year (around the country) and what we’ll see in Milwaukee too is (publishers asking) how much they need to cut back and how much they can do to still hold their place in the market. For publishers, it’s about ‘How do we stay alive and stay profitable until we can get to some sort of breathing period?’ (Economic) recovery will not bring back their old business, but it will give them some breathing room.”
  • AP: Threat to shut Boston Globe shows no paper is saf
    The threat to close the paper "sends a very clear message to all employees and unions of surviving newspapers — that this is not business as usual. This is uncharted territory....Newspapers all "have a sword over their heads," said Doctor. If the industry wants to survive, he said, "everyone has to give some blood."
  • Guardian: Seattle mourns the last day of its venerable Post Intelligencer
    "There's a lot less reporting happening, on a national scale. For the 1,500 or so daily newspapers, it's just a matter of getting smaller and smaller."
  • Seattle Times: Seattle's oldest newspaper goes to press for the final time
    "They're bringing the full force of their national relationships and content to bear on Seattle. They [Hearst] could sustain this experiment indefinitely. If it makes a million or loses a million, that's nothing to a company like Hearst."
  • AP: Hearst hopes Web-only Seattle P-I will turn profit
    "It [online-only PI] definitely can make money. They have a head start in terms of the brand and (Web) traffic. They have to run like hell to create a new identity."
  • Bloomberg: Seattle Post-Intelligencer to End Printed Edition
    “They are the first major metropolitan newspaper to flip the switch and go online only. This is going to be an important model for people to watch, whether this can survive as a Web-only presence.”

What's On My Netvibes

  • Steve Goldstein
    Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
  • Peter Krasilovsky
    Centered on e-commerce of all kinds from Yellow Pages through classifieds and new ad models.
  • Mark Potts
    Mark Potts is an experienced journalist, observer of Internet journalism and an alumnus of the Backfence experiment.
  • John Blossom
    Thoughtful views on a wide-ranging mix of media change.
  • Jay Rosen
    Jay Rosen is a provocateur in the best sense, an NYU journalism professor deeply committed to keeping the press accountable and vibrant in the digital age.
  • David Meerman Scott
    David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"

My Work as an Outsell Analyst

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August 01, 2005

Professional Experience

2000-2005
VP/CONTENT SERVICES, KNIGHT RIDDER DIGITAL
• Created and led new multi-million-dollar syndication/licensing/consumer re-use business unit in San Jose, California. Content Services focuses on the broad electronic syndication business of Knight Ridder, directing the licensing of current and archival content to corporate, business, legal and academic markets, wireline and wireless, through networks of syndicators and agents. Deep business relationships with leading global/USA information aggregators, content management companies. Knight Ridder Digital considered a leader in this field.
• Focused on maximizing value of current awareness and archival editorial content, through first-in-industry centralized licensing, single feed-handling and processing to provide first light-of-morning delivery.
• Built new lines of revenue from multiple reuse businesses, including media monitoring, photo sales, poster, reprint and permissions sales.

1999-2000
VP/STRATEGY, KNIGHTRIDDER.COM
• Responsible for strategic visioning and planning. Took lead role in strategic partnership discussions. Led alignment of company initiatives within rolling strategic framework and alignment with parent company venture activities.

1997-1999
VP/EDITORIAL, KNIGHT RIDDER NEW MEDIA
• Responsible for national content direction and planning for evolving Knight Ridder network. Responsible for development of new strategic partnership group, focused on content acquisition, distribution and e-commerce. Group focused on regional portal building through key partnerships and in-house development work.

1994-1997
MANAGING EDITOR, SAINT PAUL PIONEER PRESS
• Responsible for quality, daily newspaper operation, planning and budget ($10M) for newsroom of 215 employees in Saint Paul, Minnesota. Led successful restructuring from a traditional newspaper newsroom operation to a diverse, results-oriented, topic-based, reader-oriented system.

1990-1994
MANAGING EDITOR/FEATURES, BUSINESS, VISUALS
SAINT PAUL PIONEER PRESS
• Responsible for quality and daily operation of three key newsroom departments. Newspaper named one of the best-designed newspapers internationally.

1986-1990
ASSOCIATE EDITOR/FEATURES
SAINT PAUL PIONEER PRESS
• Responsible for quality and daily operation of features department. Jump-started old-fashioned features department, bringing it to national recognition.

1984-1986
MANAGING EDITOR/FEATURES
BOULDER DAILY CAMERA
• Responsible for quality and daily operation of features department.

1982-1984
MANAGING EDITOR, OREGON MAGAZINE
• Responsible for quality and operation of Portland, Oregon-based monthly statewide magazine.

1975-1982
EDITOR AND PUBLISHER, WILLAMETTE VALLEY OBSERVER
• Co-founder and responsible for business and editorial operations of Eugene, Oregon-based “alternative” weekly newspaper.

August 01, 2005 |

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